Learn more about our founder, Christina Khater.
Inspired by the famous pipe of Rene Magritte, the teasing campaign came to light. The statement is taken to mean that the visual itself is not merely what we see. Its the representation of an ordinary rope that has extraordinary powers.
The aim of this visual is to evoke the curiosity and the emotions of the audience and make them wonder.
In the midst of this cruel world, we still appreciate once in a while the comforts of everyday monotony, the security of the familiar and the tranquility of repetition. But, in the light of the aggressiveness overshadowing humankind, we do not enjoy them anymore because there’s always this feeling we get when we wander the streets, drive or whatever it may be and we suddenly get attracted by something we loathe. Something we think it is unethical, indecent and the mere injustice of it makes us furious.
It is moments like these when we realize that we have to react in order to show solidarity with the many injustices we confront.
One of the discriminations that interests us the most is the opression numerous women encounter on a daily basis.
In the pursuit of unconditional love, our mothers recruited every faculty they can acquire in order to raise and feed us. We need to proceed this belief.
The strong must protect the weak. Those with rights must speak for those who are denied them. Those who have more should give to those who have less. Given this statement,we want women to speak up freely, openly, to live without being obedient to the conformity of the society. We want to empower them with all the skills that we can master so they can live unconditionally. This is not charity.
It is legitimacy and equality.
“ The thing women have yet to learn is nobody gives you power.
You just take it."
Stipulating an action plan to accentuate the importance of being independent without any restrictions imposed by society.
Emancipating every oppressed woman and providing her all the rights belonging to her by virtue of citizenship, especially fundamental freedoms.
Organizing workshops, intensive discussions and social events in order to enlighten women on their vital presence in society.
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